eReaders Blog

The Future Of Reading

Big e-reader sales for Christmas

Posted by admin on November 15, 2010

About nine million devices are in circulation in the United States, according to Forrester Research. That could jump in the coming weeks as consumers begin their holiday shopping, analysts predict. According to Forrester, at least 10.3 million e-readers could be in circulation by the end of the year. In a recent Consumer Reports poll, 10 percent of the adults surveyed said they planned to give an e-reader as a gift this year, up from 4 percent in 2009. That has corresponded with an increase in e-book sales. Two years ago, publishers said that sales of e-books constituted 1 percent of total book sales, but the figure is now closer to 9 or 10 percent.

“There’s no question that this is the year of the gadget, and this year’s gadget is the e-reader,” said Geoffrey Jennings, the owner of Rainy Day Books, an independent bookstore in Fairway, Kan.

Weeks before the holiday season officially begins, the promotional blitz by retailers has already begun. On, a prominent homepage ad informs shoppers about the latest versions of the Kindle, for $139 and $189.

Seen on: The New York Times.

You can buy a Kindle DX for $379, Kindle 3G+Wi-Fi for $189 or Kindle Wi-Fi version for only $139 today with FREE shipping and get it in time for Christmas!


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