eReaders Blog

The Future Of Reading

NookColor Won’t Save B&N

Posted by admin on November 3, 2010

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NookColor
The success of NOOKColor will be critical to B&N, especially since the regular NOOK is not going away. But considering that Amazon.com is likely to remain the big-gorilla when it comes to e-reading, and that Apple isn’t likely to be knocked off its tablet throne for a long time, if at all, B&N shareholders would seem to have cause for concern, especially since management seems dedicated to fine-tuning its poison pill in an effort to frustrate would-be suitors.

Read more: Forbes.

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