eReaders Blog

The Future Of Reading

Que e-reader cancelled due to delays

Posted by admin on August 11, 2010


QUE proReader

Plastic Logic has finally cancelled Que launch. The devide was expected to ship in April, but this launch was delayed a couple of times this year. First delay was announced in March because of “technical work and optimization.” Then, a June ship date was missed and pre-orders were cancelled – but the company continued to back the product.

The Que had original a starting price of $649, but with Amazon’s Kindle and Barnes & Noble’s Nook priced under $150, the market has changed drastically.

Yesterday, the company CEO Richard Archuleta said it no longer made sense to move forward, given the changes in the market and their own delays. In a statement, via CNET, he said:

“This was a hard decision, but is the best one for our company, our investors and our customers… We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product. We are fortunate to have investors who are confident and committed to our company’s long-term success in commercializing plastic electronics. We thank them, along with our partners and suppliers, and most especially our first customers, for their support, dedication and patience–and for standing with us to pioneer the plastic electronics revolution.”

Source: ZDNet

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