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The Future Of Reading

Michelin Driving Tours Now Available Exclusively in the Kindle Store

Posted by admin on April 4, 2010

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Kindle readers can now experience Michelin ratings and recommendations while they drive through the California wine regions, Florida, and New England

Amazon.com announced that Michelin has released Michelin Driving Tours available exclusively in the Kindle Store (www.amazon.com/kindlestore). Three tours are currently available–“Napa Valley, Sonoma Valley, and the Russian River Valley: California Driving Tours”; “Orlando and the Keys: Florida Driving Tours”; “Cape Cod, Martha’s Vineyard, and Nantucket: New England Driving Tours”–and will be exclusive to the Kindle Store for six months. Customers can download these tours exclusively from the Kindle Store for $3.99, and can read them on their Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC, Mac, and soon, iPad. The Kindle Store now includes over 450,000 books and the largest selection of the most popular books people want to read, including New York Times Bestsellers and New Releases. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including titles such as “The Adventures of Sherlock Holmes,” “Pride and Prejudice” and “Treasure Island.”

“Kindle’s portability and light weight make it ideal for travel,” said Russ Grandinetti, Vice President, Kindle Content. “The Michelin Driving Tours complement the Kindle travel experience by guiding travelers from unique hotels to must-see attractions to four-star restaurants, all in one lightweight package.”

Michelin has been evaluating and recommending hotels and restaurants for over a century. The Michelin Driving Tours allow Kindle customers to experience Michelin mapping and expert-tested drives on their Kindle. Detailed mapping, hotel and restaurant selections and star-rated attractions are all featured in these guides. Driving directions guide travelers along Cape Cod Bay through tiny villages, point them to prestigious wineries clustered on Route 29 from Napa to Calistoga, and ensure they will enjoy US1’s sweeping views of the Atlantic Ocean and Florida Bay from Islamorada to Marathon Key, to name a few examples of the driving tours offered.

“Michelin Drives on Kindle encourage customers to experience, explore and discover with confidence. Detailed mapping, tried-and-tested routes in New England, Florida and California are designed to engage drivers and Kindle users to make the most of going mobile,” said Cynthia Ochterbeck, general manager of Michelin Apa Publications. “With the launch of these three titles, Michelin remains focused on enhancing mobility by providing resources geared to the needs of 21st-century travelers.”

Kindle is in stock and available for immediate shipment today at www.amazon.com/kindle.

Source: Amazon.

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