eReaders Blog

The Future Of Reading

Freescale’s new chip could drop e-readers cost to $150

Posted by admin on March 3, 2010

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Freescale Semiconductor

Freescale Semiconductor, whose chips are already used in Amazon’s Kindle and Sony Readers and controls 90 percent of the market in e-reader applications processors, says its newest i.MX508 processor will cut the retail price by around $30 and some analysts say the innovation could mean some e-readers may wind up retailing for less than $150.

“Cost is really the main driver of the market’s growth,” said Glen Burchers, director of global consumer marketing for Freescale. He said the chip will also allow for faster, more responsive performance. Freescale says the market will open up even more when prices fall below $200.

Research group DisplaySearch expects the global e-reader market to more than triple in 2010 to more than 14 million units.

Freescale’s new processor will be in e-readers by the end of the year.

Read more: Freescale Semiconductor.

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