eReaders Blog

The Future Of Reading

AT&T earnings up 26 percent, driven by wireless

Posted by admin on January 28, 2010


AT&T reported a 26 percent rise in fourth-quarter profit, fueled by wireless subscriber additions, particularly among users of e-readers, smartphones and netbook computers to the Web.
AT&T’s results reflect consumers’ willingness to pay to read newspapers online, find restaurants, text with friends or navigate city streets using mobile devices. AT&T added some 2.7 million net subscribers in the fourth quarter — nearly 1 million more than analysts predicted.
Analysts said, in fact, the quarter’s upside surprise came from the number of customers that AT&T added for devices such as Inc’s Kindle, Sony Corp’s Reader Daily Edition, and the Barnes & Noble Nook. In the “emerging devices” category, AT&T brought about 1 million users aboard.
Devices such as e-readers are seen bringing in much less monthly revenue per customer than traditional cellphone subscriptions, analysts say. But unlike the iPhone, products like Kindle are not subsidized by operators and therefore offer solid profit margins.
Read more: Reuters.

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