eReaders Blog

The Future Of Reading

A new sales record for Kindle on Cyber Monday

Posted by admin on December 1, 2009

Cyber Monday

Amazon.com Inc. shares soared, confirming its status as the king of e-commerce, as the holiday shopping season began this weekend and Amazon topped the charts as the most visited Web site on Black Friday.

Cyber Monday, the e-tailers version of Black Friday, is the day that e-tailers furiously push big discounts, free gift cards, free shipping and any other gimmick they can think of to entice consumers to spend even more of their holiday shopping dollars online.

About 96.5 million Americans planned to shop online Monday, up from 85 million in 2008, according to the National Retail Federation.

Cyber Monday sales rose 14% this year compared to 2008 and consumers also bought nearly 30% more items per order versus last year, according to research firm Coremetrics.

Also, the firm said shoppers bought 10% more items per order online than they did in stores on Black Friday.

Despite these expected traffic numbers and heavy discounts, Cyber Monday is still seen as more of a ceremonial start to online holiday shopping.

Amazon.com spokesman Craig Berman said its wireless Kindle e-reader was the “best-selling item across all of Amazon’s product categories on Monday.

This November has become the biggest month for Kindle sales since we launched the product two years ago,” Berman said.

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