eReaders Blog

The Future Of Reading

eReader Holiday Outlook: Forrester Ups Its Projections By 50%

Posted by admin on November 28, 2009

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Kindle for Christmas

The eReader market is growing faster than expected: Forrester published a report in May, “How Big Is The eReader Opportunity?”, that pegged 2009 US eReader sales at 2 million. Our new report ups that projection by 50% to 3 million for 2009, with 30% of 2009 sales occuring in the holiday season of November and December, and Amazon.com leading the ereader market.

There are a number of reasons why eReader sales are growing faster than we had expected, which we detail in the report, including falling device prices, more content availability, better retail distribution, and lots and lots of media buzz.

All these dynamics will compound to fuel more growth next year, and we expect more changes in the market that could push eReader sales beyond 6 million in 2010, bringing cumulative US sales to 10 million by year-end 2010.

With Nook & Sony readers out of stock, we can say next will be a Kindle Christmas.

Source: Forrester.

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